Building a YouTube Channel - Livestream

This workshop is for anyone who feels like they could make YouTube work for them, but doesn't know where to start. It's also for anyone who already has a channel but can't work out why nobody's watching. Small business owners thinking about adding YouTube to their marketing. Marketers who've been asked to "look into YouTube" and aren't sure what good looks like. People with a passion, a craft or a niche who suspect YouTube might be their thing but don't know how to make it work.

There's almost no subject in the world that can't find an audience on YouTube, if it's packaged correctly. The hard part isn't the camera work or the editing software. It's the strategy underneath. That's what this workshop is about.

This is the only CoMagnify half-day that runs online. The audience for YouTube isn't local and the medium itself is online video, so a livestream format fits the topic. Capped at small groups so the trainer can work with everyone on the call.

What we'll cover

Four hours, structured to take you from "I think we should do YouTube" to "I know what I'm doing for the first ten videos":

• How YouTube actually works in 2026: the algorithm, the recommendation system, what gets promoted and why
• Channel strategy: deciding what your channel is about, who it's for, and how to make it findable
• The "almost any subject" principle: how niche topics find their audience, with examples
• Content ideation: how to identify videos that have a genuine chance of being watched, rather than videos you'd like to make
• Filming basics: what kit you actually need (less than you think) and what makes a watchable video
• Editing principles: pacing, retention, the shape of a video that holds attention
• Titles and thumbnails: the two things that determine whether your video gets clicked, taught properly
• A working session: applying everything to your own situation, whether you're starting from scratch or trying to revive a channel that isn't working

What you'll walk away with

By the end of the four hours, you'll have:

• A clear understanding of how YouTube decides what to recommend and to whom
• A working channel concept (or a revised one), drafted in the session with the trainer's input
• A list of ten video ideas that are genuinely worth making for your specific audience
• A practical framework for titles and thumbnails that you can apply to every video
• A realistic view of what filming and editing actually require, with no kit-fetishism
• Course notes you'll actually refer back to
• A certificate of completion